Saturday bus service to cease
The Saturday morning bus service will stop after 30 May 2009. The Saturday morning service started in December 2007 and over its 18 month trial the number of passengers using the bus has been disappointingly low. On average of 66 passengers per month used the buses on a Saturday.
A number of initiatives to promote the service and boost patronage were trialed but did not result in more passengers. This included advertising, adjustments to bus routes and to the bus timetable to better suit the most popular Saturday morning shopping times. A partnership with the Farmers Market meant that bus passengers could get their ticket price reimbursed if they purchased anything at the market. This had little effect on passenger numbers.
The weekday commuter service will not be affected by this change. There has been a slight increase in older passengers using the week-day service. This has occurred in the last 8 months since the government introduced free off-peak bus transport for SuperGold Card holders. If you are over 65 you can travel on city buses between 9am and 3pm for free.
The scheme is partially funded by central government.