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WTF campaign wins IPANZ award

27 Jul 2018

WTF campaign wins IPANZ award

What’s the Future Tairawhiti? Our Long Term Plan early engagement campaign won the Excellence in Public Sector Engagement category of the Deloitte IPANZ Public Sector Excellence Awards 2018. 

The Deloitte IPANZ Public Sector Excellence Awards recognise and reward outstanding performances and achievements in the New Zealand public sector.

65 nominations were entered in the 2018 awards from 47 organisations including core government departments, Crown agencies, district health boards and local government.

Finalists in the category for public sector engagement include Te Puni Kokiri’s, #FFSVote - For Future’s Sake campaign and Christchurch City Council’s, Newsline - an online news channel connecting the people of Christchurch with the Council, their community and their city.

Chief executive Nedine Thatcher Swann and customer engagement manager, Anita Reedy Holthausen accepted the award in Wellington on Wednesday night.

“We could not be more proud,” said Ms Thatcher Swann. “This award is a credit to our team of staff, whose enthusiasm and energy for the campaign made it the success that it was.”

“We were stunned when WTF was announced as the winner being up against intense competition from much larger public sector agencies.

“We’re delighted the What’s the Future message and brand, created and lived by our staff throughout the campaign has been recognised at a national level.”

What’s the Future Tairawhiti ignited community engagement to develop the direction of Council’s 2018-2028 Long Term Plan.

The Awards judges said of this campaign: “This is a great example of full-on engagement.  The community was involved at all stages, the initiatives involved were immersive, and it had a significant success rate of 700% improvement in participation. It used creativity and humour, organisational bravery and a real sense of values and commitment to those values.”

“Instead of just holding community meetings, we engaged around 2,800 people through our presence at 35 community events, spaces and hui, schools and groups,” says Ms Thatcher-Swann.

“We sought to improve engagement with hapu, and whanau at a community level, staff attended a series hui-a-iwi at marae and with various marae kitchens, committee and roopu.

“The WTF Tairawhiti purpose-built, mobile-capable and fully bilingual website enabled shared conversations across the community – from school children to pensioners.

“The edgy campaign provided platforms to engage with our people who don’t normally engage with Council to connect with us and participate in the future planning of our region. 

“We will repeat innovative and engaging approaches for future consultations, building on what all of the community wants, not what you think they need.”  

The Victoria University of Wellington School of Government (Te Whare Wānanga o Te Ūpoko o te Ika a Māui) Award for Excellence in Public Sector Engagement presented by Girol Karacaoglu, Head of Victoria University School of Government (right), to Gisborne District Council chief executive, Nedine Thatcher Swann (centre) and customer engagement manager, Anita Reedy Hotlhausen (left).

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